The line between art director and copywriter and strategist and designer and planner and front desk receptionist is getting blurrier every day. That said, there is value in specializing and building upon natural talent tendencies. In an effort to maximize growth and creative potential, Minerva channels students into one of two primary areas of study.
Making this advertising thing look good, art directors partner with copywriters to develop giant-sized ideas. They strive to embed meaning into all the nooks and crannies of a campaign to more clearly communicate the intended message. And they're a sucker for well-kerned type.
Wordsmiths of the advertising world, copywriters partner with art directors to come up with concepts that are both compelling and prodigious. They know what prodigious means. They edit ruthlessly. And they work to inject a client's message directly into the hearts and minds of the audience.
Minerva students navigate the program as a cohort—learning and working together in creative teams. Once they complete the advanced portfolio class they're considered fully cooked and their names are added to the appropriate list with links to their portfolios.
Gigs are gettin' got, y'all. Here's just a few of the agencies that have added Minerva talent to their teams.
THE GRADUATE LEVEL MINERVA PROGRAM FOCUSES ON DEVELOPING LEADERSHIP SKILLS WHILE CONTINUING TO ENHANCE ONE'S CREATIVE PORTFOLIO.
It follows alongside the undergraduate portfolio program—just at a higher level. Graduate students gain leadership skills and experience by playing the role of Associate Creative Director to undergraduate creative teams.
Advertising creatives are a special breed. It’s in our nature to try and figure out how to break the rules. That raises the potential for unique challenges when it comes to leadership.
Students in the Creative Advertising Specialization at the graduate level will hone their skills at creative leadership through theoretical research and experiential application while continuing to add to their existing portfolios with strategically sound and conceptually creative executions.